Selling a home in Holladay is a big deal. The east-bench tree canopy, mature lots, and proximity to Cottonwood Heights and Salt Lake City have kept Holladay home values among the highest in Salt Lake County. At today’s median sale price, a 3% listing-side commission costs north of $22,000 before the buyer-agent question even comes up. So Holladay sellers reasonably ask whether percentage-based is the only option. That’s where flat-fee real estate comes in. With Homie’s flat-fee listing, Holladay sellers can replace the percentage-based listing commission entirely, without giving up MLS exposure or a licensed full-service agent.
How much does it cost to sell a home in Holladay, Utah?
Selling a home in Holladay with a percentage-based agent typically costs about $22,200 in listing-side commission on the city’s approximate $740,000 median sale price (3% × $740K). With Homie’s flat-fee listing, Holladay sellers replace the percentage-based listing commission entirely while keeping full MLS exposure and a licensed Utah agent. Of course, the math depends on your specific home price and how buyer-agent compensation is structured, which is negotiated separately at any brokerage. Verify the current Holladay median sale price on Zillow’s Holladay page before listing.
How does Homie’s flat-fee listing compare in Holladay?
Here’s an illustrative example using Holladay’s approximate $740,000 median sale price:
- Listing-side fee: Homie’s flat fee vs. percentage-based agent $22,200 (3% of $740K)*
- MLS exposure: Included with both
- Licensed Utah agent: Included with both
*All commission rates are negotiable between seller and brokerage. Examples illustrative. Homie’s flat-fee listing replaces that percentage entirely. For current flat-fee pricing, see homie.com/sell.
What’s included in Homie’s flat-fee listing for Holladay sellers?
The Homie flat fee covers the same core services a percentage-based listing agent provides: MLS placement, professional listing photos and copy, a licensed Utah agent assigned to the listing, showing coordination, negotiation support, and standard contract paperwork. The price is the variable. The service stack is not. What Holladay sellers get with Homie’s flat-fee listing:
- Active listing on the appropriate Utah MLS
- A licensed Utah agent (regulated by the Utah Division of Real Estate)
- Professional listing photos and listing copy
- Showing scheduling and buyer inquiries
- Offer review and negotiation support
- Standard contract paperwork and disclosure handling
What’s NOT in the flat fee? Any buyer-agent compensation a seller chooses to offer is separately negotiated. That’s standard at every Utah brokerage, regardless of pricing model.
Why is Holladay a strong market for flat-fee listings?
Holladay’s median price sits at the top of the Salt Lake County range, which widens the dollar gap between a 3% percentage-based listing fee and Homie’s flat-fee listing significantly. The higher the home price, the more dollars stay with the seller under a flat-fee model. A few Holladay-specific factors that matter for sellers:
- Established east-bench neighborhoods with mature landscaping and larger lots
- Strong demand from buyers relocating from Avenues, Sugar House, and Cottonwood Heights
- Higher percentage of paid-down or paid-off homes, especially in the historic core
Holladay sellers with significant equity on a long-held home have the most to gain from a flat-fee structure, because the listing-side savings represent equity that would otherwise be deducted at closing.
Is Homie a real licensed brokerage in Holladay?
Yes. Homie is a licensed Utah brokerage that operates statewide, including Holladay. It is regulated by the Utah Division of Real Estate the same way percentage-based brokerages are. Same MLS access, same fiduciary duty, same licensed agents. The pricing model is different. The license is not.
Frequently Asked Questions
How much does it cost to sell a house in Holladay, Utah?
Selling a home in Holladay with a percentage-based agent costs about $22,200 in listing-side commission on the city’s approximate $740,000 median sale price (3% × $740K). With Homie’s flat-fee listing, sellers replace the percentage-based listing commission entirely, without giving up MLS exposure or a licensed Utah agent.
What is my Holladay home worth?
Holladay home values vary widely by neighborhood, lot size, condition, and view, so citywide medians on Zillow are a starting point rather than a price quote. The current approximate median is around $740,000 (verify at Zillow’s Holladay page). For a free home-value estimate on your specific Holladay address, see Homie’s Home Value Report.
Does a flat-fee listing in Holladay appear on the same MLS as a percentage-based listing?
Yes. Homie is a licensed Utah brokerage with full MLS access. A Holladay listing under Homie’s flat-fee listing appears on the same MLS as a percentage-based listing. Buyer agents and buyers see the home identically, regardless of how the listing brokerage is paid.
Is the buyer-agent commission included in Homie’s flat fee?
No. Homie’s flat fee covers the listing-side service stack only. Any compensation offered to a buyer’s agent is negotiated separately by the seller. That separation is standard at every brokerage, not unique to flat-fee models, and gives Holladay sellers flexibility on how they structure offers.
How does Homie compare to a discount brokerage in Holladay?
A discount brokerage typically charges a reduced percentage (around 1.5%–2%) and may exclude services like negotiation support. Homie charges a fixed flat fee regardless of home price and keeps the full service stack. On a $740,000 Holladay home, a 1.5% listing fee is $11,100; Homie’s flat-fee listing replaces the percentage entirely. See homie.com/sell for current flat-fee pricing.
Ready to list your Holladay home with Homie?
Whether you’re buying, selling, or doing both in Holladay, Homie has your back. List your Holladay home with Homie’s flat-fee structure and keep more of what’s yours.
See how much you’d save with Homie
— The Homie Team
More reading
- Flat Fee Real Estate Agents: What Sellers Need to Know
- How Much Can You Save with Flat-Fee Real Estate?
- 6 Hidden Costs of Selling a Home in 2025 (And How to Avoid Them)
*All brokerage fees, including listing and buyer agent compensation, are fully negotiable and determined solely by the seller and service provider.
*Flat-fee pricing and service availability may vary by location.
*Examples and potential savings are for illustrative purposes only.